AI software development · United Kingdom
AI software that takes real work off your team, live in weeks, at a fixed price.
We design, build and run it: one senior engineer directing AI tooling, working demos every week, £12,500 per build, and code you own.
Thirty minutes with the engineer who would build it. You leave with a written scope and a fixed price, whether or not you go ahead.
- Latest: Octoswim, 5 portals and 95 screens, live in 11 weeks
- Built and run by Alex Hunter, the engineer you talk to
- Thirty days of fixes after launch, included
Who it is for
Built for businesses with a real problem and the budget to fix it.
We take on a small number of builds at a time, so it helps to be clear about who gets the most from one.
A good fit
- An established business with a specific job that eats hours every week
- A founder or operations lead who owns the problem and can make the decision
- The budget to invest £12,500 in software that pays for itself
- An hour a week to watch a demo and make a few decisions
Not a fit
- You want to explore what AI could do without a problem in mind
- You need a large programme with a team of ten and a year of runway
- You are collecting the cheapest quote
- You want something you can buy off the shelf today
What we build
One offer, three shapes it usually takes.
Every project is a fixed-price build of AI software that does a real job in your business. These are the three most common.
From idea to paying users
A complete product with the AI built into how it works, from the database and payments to the screens your customers use every day.
A good fit if
- You have a business that needs its own software
- You want to launch a product without hiring a team
- You need it live in weeks, not quarters
Hours of admin gone every week
Agents that read, decide and act inside the tools you already use: triaging inboxes, preparing documents, chasing payments, answering customers.
A good fit if
- A process depends on someone copying data between systems
- Your team answers the same questions over and over
- Work piles up because nobody has time for the routine parts
Your product, made smarter
Search, summaries, recommendations, assistants and guidance added to a product you already run, with the security and cost controls done properly.
A good fit if
- Customers are asking for AI features
- You have data that could be doing more for you
- You want it done once, not experimented with for a year
Recent work
A complete swim-school platform, built and launched in eleven weeks.
Bookings, payments, poolside registers, progress tracking and parent communication for UK swim schools, replacing spreadsheets and paper.
- weeks from first commit to launch
- 11
- portals: parent, teacher, admin, platform, public
- 5
- screens shipped
- 95
- transaction fees for schools
- 0%
How it works
No surprises, at any stage.
You know what is being built, what it costs and when it lands before you commit a penny. Then you watch it take shape every week.
- Day 1
A thirty-minute call
You explain the business and the problem to Alex, the engineer who would build it. We ask questions and tell you honestly whether AI software is the right answer.
- Within 48 hours
A written scope
A short document saying exactly what will be built, what it will do, and when it will be ready. You pay nothing until you have read and agreed it.
- Weeks 1 to 6
Weekly working demos
You see real, working software every week and steer it. No slide decks, no surprises at the end.
- Launch week
Launch and handover
We put it live, train your team, and hand over the code, the accounts and the documentation. It is yours.
- Ongoing
Run it, if you want us to
Most clients keep us on to host, monitor and improve the software each month. Some take it in-house. Both are fine.
Pricing
The price is on the website.
Two numbers, no hourly rates and no quotes that grow. Larger projects are split into fixed-price phases so the next step is always a known figure.
£12,500 fixed price
A complete piece of AI software, scoped in writing and delivered end to end.
- A written scope and timeline before any money changes hands
- Design, build, testing and launch by a senior engineer
- AI features that fit the business, not bolted on
- Weekly working demos, so you see progress rather than hear about it
- Full ownership of the code and the data
- Thirty days of fixes after launch, included
£3,000 per month
We keep the software running, secure and improving after launch.
- Hosting, monitoring and security updates handled for you
- A monthly allowance of improvements and new features
- Model and prompt tuning as the AI providers change
- Direct access to the engineer who built it
- No minimum term, cancel with a month’s notice
Why us
Why £12,500, and why not the alternatives.
The same software, the other ways you could get it. The price only makes sense next to what it replaces, so pick the one you were considering.
A development agency
- Cost to get it live
- £50,000 to £150,000 for a build of this size
- Time to live
- Three to six months
- Who does the work
- A rotating team: seniors in the meetings, juniors on the tools
- Ownership
- Check the contract
AL Software
- Cost to get it live
- £12,500, fixed, agreed in writing before you pay
- Time to live
- Four to eight weeks
- Who does the work
- One senior engineer directing AI tooling, start to finish
- Ownership
- Yes: code, data and accounts
Typical UK figures. If your numbers differ, bring them to the call and we will do the sum on yours.
Questions
The things people ask before they book a call.
Tell us what is slowing your business down.
Thirty minutes with the engineer who would build it. You leave with a written scope and a fixed price, whether or not you go ahead.
You will talk to Alex Hunter, founder and lead engineer